Since the advent of print media,
media to promote their
that are released in the market. It had a very simple motive: to showcase the
to the world of consumers. Nowadays, the
manufacturers are using the
not only for promoting their
but for beating the competition, for which they show unrealistic claims that are not proven yet to the consumers.
, I totally agree with the notion that higher sales of popular consumer goods are the result of the
of stardom of various superstars , who are faces in the respective region, to sell certain
is a very common practice nowadays. Take,
, a cricketer sis selling iron TMT bars by saying that the TMT bar is one of the factors of his success.
strategy contributes significantly to the profits of the manufacturing company.
become popular and top-seller, the
does not show how
for the betterment of their life,
unable to cater for the real needs of the society in which they are sold.
, with the
of advanced technologies, advertisers are able to show
unrealistic stunts and things that affect the perception of the users.
of fairness cream claims a person can achieve a 3-4 time fairer skin tone than before just by applying the cream.
, these advertisements change the perception of
, as they subconsciously think that darker skin tone is ugly.
way the company makes high profits on
without catering to the real needs of the
To conclude, I would like to reiterate the irrefutable notion that high sale of consumer goods reflect the power of
and not the real need of the community. The
of star-power and unrealistic claims that yet to be proven contributes considerably to the sale of
goods and doesn_t showcase the reality of society.
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